Webinars Preparing for Your Next Adobe Negotiation: What’s Changed in Adobe Pricing, Packaging, and Commercial Strategy Adobe Share This Article Subscribe For Updates Uncover negotiation leverage and unlock savings across your IT spend. Adobe customers are facing a rapidly changing commercial landscape driven by AI bundling, forced product migrations, evolving licensing structures, and increasingly aggressive pricing strategies. Whether you’re evaluating a new Adobe investment, managing an existing ETLA, or preparing for a future renewal, understanding where the leverage is has become significantly more complicated. Join NPI for a practical discussion on the market trends, negotiation dynamics, and optimization strategies enterprise sourcing teams are using to control costs and make smarter Adobe decisions. What You’ll Learn: How Adobe’s evolving packaging and AI-driven product strategy is changing enterprise costs and licensing complexity Where customers are seeing the biggest pricing increases across ETLAs, Acrobat, Creative Cloud, and Experience Cloud The negotiation tactics Adobe is using today, including bundling, forced upgrades, usage-based pricing models, and compressed negotiation timelines How sourcing teams are evaluating alternatives, structuring commercial protections, and improving leverage in Adobe negotiations Share This Article Subscribe For Updates Uncover negotiation leverage and unlock savings across your IT spend.