SmartSpend Bulletin™
Microsoft’s New M365 Price Increase Masks a Far Larger Budget Shock
Microsoft’s latest M365 pricing increase is bold, coming on the heels of the elimination of waterfall discounts. For enterprise customers, the cumulative impact is much bigger than advertised and requires immediate action.
Microsoft announced that commercial customers will face yet another global price increase, effective July 1, 2026. And no, this isn’t a misunderstanding of the November 2025 changes. The elimination of the long-standing price waterfall already happened. This is an additional increase, stacked on top of November’s pricing reset. And when you evaluate the numbers together, the cumulative impact across M365 F3, E3, and E5 is substantial. It’s larger than any single Microsoft 365 price change in over a decade.
Understanding the November Price Waterfall Elimination
Effective November 1, 2025, Microsoft removed the discount structure that had been in place for years across Levels A, B, C, and D. Previously, large organizations enjoyed meaningful per-user price advantages at Levels C and D.
With the waterfall gone:
- All customers now pay the Level A price
- Volume-based discounting has effectively been eliminated
- Many enterprises experienced an immediate increase of 13–17%, depending on SKU
This alone was a major shift in Microsoft’s commercial licensing strategy. But now we know it was just the beginning.
MICROSOFT’S JULY 2026 INCREASE COMPOUNDS THE IMPACT
The newly announced July 2026 price increase affects many of the same products and applies to the uniform (post-waterfall) pricing. The new per user/month prices will be:
- M365 F3 ➜ $10.00
- M365 E3 ➜ $39.00
- M365 E5 ➜ $60.00
The percentage increases on their own are meaningful, but when layered onto the November 2025 changes, they reveal the real story.
PRICING PROGRESSION ACROSS OCTOBER ➜ NOVEMBER ➜ JULY 2026
Below are the prices for each suite at three milestones:
- October 2025 (pre-waterfall, Level D pricing)
- November 2025 (post-waterfall, single price)
- July 2026 (announced future pricing)
Here is the consolidated table summarizing the total increases:
| Period | Item Name | Part Number | A | B | C | D |
|---|---|---|---|---|---|---|
| OCT | M365 F3 FUSL Sub Per User | JFX-00003 | 7.76 | 7.29 | 7.06 | 6.83 |
| OCT | M365 E3 Unified Existing Customer Sub Per User | AAD-33204 | 36 | 33.84 | 32.76 | 31.68 |
| OCT | M365 E5 Original Existing Customer Sub Per User | AAD-28605 | 57 | 53.98 | 52.26 | 50.54 |
| NOV | M365 F3 FUSL Sub Per User | JFX-00003 | 8 | 8 | 8 | 8 |
| NOV | M365 E3 Unified Existing Customer Sub Per User | AAD-33204 | 36 | 36 | 36 | 36 |
| NOV | M365 E5 Unified Existing Customer Sub Per User | AAD-28605 | 57 | 57 | 57 | 57 |
| JULY 2026 | M365 F3 FUSL Sub Per User | JFX-00003 | 10 | 10 | 10 | 10 |
| JULY 2026 | M365 E3 Unified Existing Customer Sub Per User | AAD-33204 | 39 | 39 | 39 | 39 |
| JULY 2026 | M365 E5 Unified Existing Customer Sub Per User | AAD-28605 | 60 | 60 | 60 | 60 |
| PRICE INCREASE FROM OCTOBER 2025 TO JULY 2026 | |||||
|---|---|---|---|---|---|
| ITEM NAME | PART NUMBER | A. | B. | C. | D. |
| M365 F3 FUSL Sub Per User | JFX-00003 | 28.87% | 37.17% | 41.64% | 46.41% |
| M365 E3 Unified Existing Customer Sub Per User | AAD-33204 | 8.33% | 15.25% | 19.05% | 23.11% |
| M365 E5 Unified Existing Customer Sub Per User | AAD-28605 | 5.26% | 11.15% | 14.81% | 18.72% |
These are not incremental adjustments. These are step-function increases layered across successive price resets.
THE STRATEGIC IMPLICATIONS FOR ENTERPRISE CUSTOMERS
Enterprises will feel these changes in multiple ways:
- Renewal baselines will rise sharply
- Even with stable user counts, organizations should expect meaningfully higher renewal budgets.
- Volume-based pricing advantages are gone
- Microsoft’s historic rationale (rewarding larger deployments) has been removed. Every customer now pays the same per-user price.
- Microsoft will lean harder into E5 and Copilot
- As Microsoft seeks growth, E5 and Copilot adoption will continue to be heavily incentivized. Expect more bundling, more targeted discounting, and more messaging around security consolidation.
- FY25–FY27 planning becomes more complex
- The combination of the November 2025 and July 2026 changes means:
- Budget models need to account for cumulative, not isolated, increases
- Multi-year agreements may become more attractive, but should be negotiated carefully
- Enterprises need updated internal TCO and ROI models for E3 vs E5 vs F3 users
- Organizations must revisit their licensing strategy
- This is an ideal inflection point to:
- Reevaluate user segmentation
- Review historic purchase patterns vs. actual consumption
- Model alternative configurations (e.g., mobility and frontline workforce optimization)
- Ensure governance and provisioning practices align with licensing reality
WHAT CUSTOMERS SHOULD DO NEXT
To prepare for these changes, enterprise customers should:
- Run new multi-year renewal cost scenarios now – runway is required to minimize cost impact
- Reassess Copilot rollout strategy in light of higher baseline costs
- Engage early with Microsoft – discounts and incentives take longer to secure
- Validate SKU assignments (F3/E3/E5 mapping errors can now cost much more)
- Review security tooling redundancy – Microsoft will use this moment to pitch E5 consolidation
The earlier organizations prepare, the more leverage they retain.
CONCLUSION: A STRUCTURAL RESET, NOT JUST ANOTHER INCREASE
When viewed independently, the November 2025 changes and the July 2026 increases each appear modest. But together, they represent a meaningful structural reset in Microsoft’s pricing strategy.
The November 2025 change reset the floor.
The July 2026 increase raises the ceiling.
Enterprises should take a proactive approach, model the combined impact, and revisit their licensing strategy now – long before renewal negotiations begin.
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The percentage increases on their own are meaningful, but when layered onto the November 2025 changes, they reveal the real story.
If Microsoft enterprise customers want to mitigate or minimize the cumulative cost impact of these changes, they
MUST revisit their licensing strategy before July 2026.
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